Booking & Programming
Brand-aligned programming, direct artist relationships, booking governance, agency management, and deal negotiation.
Executive Profile
Entertainment and Media Executive, more than 25 years in the business, 17 years in the Las Vegas market.
How I Lead
Financial Management
P&L ownership, pre- and post-formas, ticket economics, theoretical gaming value, property uplift, and executive decision support.
Operations & Delivery
Venue portfolios, front- and back-of-house operations, production leadership, broadcasts, temporary environments, and resort-wide activations.
01 · Experience
2011–2020
The Cosmopolitan of Las Vegas
Senior Director of Entertainment Productions
Executive leadership spanning booking, programming, finance, production, venue operations, and property-wide activations.
Executive scope
Joined The Cosmopolitan as part of its opening team and remained with the organization for nearly a decade. Formally reported to the Vice President of Entertainment, with regular direct engagement with the Chief Marketing Officer, Chief Operating Officer, and Chief Executive Officer on entertainment strategy, major bookings, financial decisions, venue utilization, operating priorities, and resort-wide initiatives.
Held P&L ownership and managed more than $40 million in annual operating and entertainment budget. Partnered across casino marketing, hotel, food and beverage, finance, legal, security, facilities, ticketing, sponsorship, premium services, and executive leadership.
Booking
Hybrid model: an external agent managed most direct booking. Additional artists were secured directly by myself or the Vice President of Entertainment.
Rose.Rabbit.Lie.
Booked all talent, performers, and entertainment activations for five years, including settlements, contract negotiation, auditions, and talent selection.
Performance
Evaluated success through integrated pre- and post-formas spanning guarantees, production cost, ticketing, gaming, rooms, F&B, VIP engagement, sponsorship, media, and brand impact.
Executive responsibilities
- Entertainment programming and calendar development
- Artist and event evaluation
- Booking and negotiation
- Event financial analysis and post-forma review
- P&L ownership and budget management exceeding $40 million annually
- Venue operations
- Production management
- Front-of-house and back-of-house operations
- Box office coordination
- Special-event programming
- Property-wide entertainment activations
- Cross-functional resort coordination
Internal booking authority
- External agent managed most direct booking
- Programming direction and brand alignment
- Calendar strategy and artist approval
- Financial and production feasibility
- Venue selection and property integration
- Contract and legal coordination
- Operational execution
- Post-event performance analysis
Delivery for personally secured artists
Foo Fighters · The Killers · Imagine Dragons · Dozens more
- Direct artist, management, or agency engagement
- Commercial and programming discussions
- Internal event approval
- Financial and operational evaluation
- Production oversight and venue planning
- Artist requirements and cross-department coordination
- Front-of-house and back-of-house execution
- Post-event evaluation
The venue portfolio
The Chelsea 2,200–2,800Boulevard Pool 5,000Belmont Ballroom Up to 7,000Rose.Rabbit.Lie. Five-year talent mandate
The Chelsea
Major touring artists, private performances, televised productions, corporate events, and special programming across seated, standing, theatrical, and broadcast configurations.Boulevard Pool
Concerts, festivals, viewing parties, seasonal events, and large-scale public activations in a rooftop environment of approximately 5,000 guests.Belmont Ballroom
Concerts, boxing, televised sporting events, corporate programs, and temporary entertainment builds for up to 7,000 guests depending on configuration.Rose.Rabbit.Lie.
Direct responsibility for all talent, performers, and entertainment activations—including artist settlements, contract negotiations, auditions, and talent selections.Property-Wide Activations
Pop-up stages, casino-floor performances, temporary event environments, outdoor activations, lounges, ballrooms, and nontraditional spaces throughout the resort.Financial evaluation
Event Economics & Performance Measurement
The department was not managed as a standalone for-profit venue. Entertainment functioned as a resort amenity and a driver of broader property value. I managed programs that produced positive post-forma results against their full financial and strategic objectives.
- Artist guarantees
- Production and venue operating costs
- Ticket revenue
- Casino customer participation
- Theoretical gaming value
- Hotel demand and room displacement
- Food-and-beverage activity
- Property traffic
- VIP and premium-customer engagement
- Brand relevance
- Media exposure
- Sponsorship value
- Broader resort impact
02 · Selected work
Selected Programs & Productions
Examples spanning venue transformation, broadcast production, demand-period programming, cultural events, and live music.
Seasonal destination · Venue reinvention
The Ice Rink
Helped create and operationalize the seasonal transformation of the Boulevard Pool deck into a winter destination—extending an outdoor venue beyond its traditional season through skating, entertainment, food and beverage, private events, public programming, community participation, and branded guest experiences. Delivery required coordination across engineering, safety, security, marketing, vendors, staffing, guest services, and resort operations.
Live broadcast · Sporting events
HBO World Championship Boxing
Provided production and operational leadership for televised boxing, aligning the needs of broadcast networks, promoters, athletic commissions, sanctioning bodies, fighters, production companies, security, medical teams, marketing, legal, ticketing, the venue operation, live audience, and resort.
Demand-period programming · March Madness
Hoops & Hops
Activated The Chelsea as an elevated sports lounge during the NCAA tournament—combining venue conversion, broadcast infrastructure, entertainment, food and beverage, sponsor fulfillment, premium hospitality, security planning, guest flow, and high-volume live operations.
Cultural programming · Media reach
Tropfest
Helped bring the global short-film festival into a Las Vegas resort environment, combining independent film programming, celebrity participation, media attendance, public screenings, hospitality, property activations, and entertainment to attract new audiences and create a culturally relevant brand moment.
Artist experience · Venue delivery
Concerts at Scale
Led, approved, produced, or operated hundreds of major concerts and private performances across theaters, rooftops, ballrooms, temporary venues, and property-wide environments.Additional property-wide programs
Artist routing · Cultural calendar
Valley to Vegas
Developed and executed a short-run music concept around Coachella weekend, using artist routing, audience movement, and regional attention to create programming that complemented the larger festival moment while increasing venue utilization and property relevance.
- Attracted music-focused audiences
- Supported a high-demand travel period
- Captured artists already moving through the region
- Extended the property’s cultural relevance
Demand-period strategy · Property activation
National Finals Rodeo
Led country-focused entertainment and activations aligned with National Finals Rodeo weekends while preserving The Cosmopolitan’s distinct brand and guest expectations.
- Live music and country artists
- Viewing experiences and guest events
- Food-and-beverage activations
- Pop-up and property-wide thematic programming
Hospitality integration · Lifestyle programming
Food, Wine & Culinary
Developed programming from individual chef-driven events to larger festivals, bringing culinary talent, entertainment, sponsorship, production, marketing, guest services, and resort operations into one cohesive experience.
- Culinary leadership and external talent
- Entertainment and brand positioning
- Sponsor and marketing integration
- Guest experience and resort operations
Major demand periods · Live operations
Sports Activations
Oversaw March Madness, Super Bowl, championship, boxing-weekend, and other major national sports programming across flexible resort environments.
- Venue conversion and broadcast integration
- Entertainment and food-and-beverage coordination
- Guest flow and security planning
- Sponsorship fulfillment and production management
Broadcast complexity · Resort coordination
Televised Sporting Events
Provided production and operational leadership for Friday Night Fights, UFC events and activations, and HBO Boxing—ensuring the broadcast, athletes, promoter, live audience, and resort could function successfully within one event environment.
- Networks, promoters, and sanctioning bodies
- Athletic commissions, fighters, and talent
- Security, medical, legal, and ticketing
- Production companies and property operations
03 · Experience directory
Artists & Events
View the full artist roster and public-facing event experience from The Cosmopolitan.
04 · Current company
2020–Present
Chief Executive Officer & Chief Operating Officer
Monster Sound and Picture
I lead an entertainment, media, and brand-consulting company serving luxury hospitality, global sport, technology, media, and consumer brands.
At its peak, the company employed eight full-time employees, with five direct reports. As CEO, I hold final authority over strategy, clients, financial commitments, contracts, staffing, capital, creative direction, production standards, vendors, and operations.
Representative clients
- Intel
- Amazon
- Netflix
- Ford Motor Company
- iHeartMedia
- MGM Resorts
- Fontainebleau Las Vegas
- National Hockey League
Operating responsibilities
I own and operate Monster Sound and Picture and provide direct creative leadership across the organization.
- Business development and client strategy
- Entertainment consulting and artist booking
- Event concept development and production oversight
- Brand strategy, media production, and content development
- Contract negotiation
- Budget and P&L management
- Staffing and vendor management
- Executive client relationships
- Final operational and financial decision-making
Final decision authority
As CEO, I hold final decision authority over:
- Company strategy
- Client acceptance
- Financial commitments
- Contracts
- Staffing
- Capital expenditures
- Creative direction
- Production standards
- Vendor relationships
- Operational execution
The company scales through specialized freelance personnel, production crews, technical vendors, artists, and external partners according to each engagement.
Fontainebleau Las Vegas
Retained for approximately two years as a third-party advisor during the resort’s development. Guided programming and operating best practices for BleauLive Theater and ancillary spaces, spanning touring-show functionality, front- and back-of-house workflows, loading, artist movement, staffing, guest flow, security, and resort integration. The theater was developed to accommodate arena-level acts operationally and technically.
- Venue operating models, production functionality, staffing, and operating policies
- Artist and crew movement, backstage workflows, loading, and production logistics
- Front-of-house infrastructure, guest circulation, security, and resort-department coordination
- Brand strategy and media assets communicating the property’s identity to the market and employees
- Close collaboration with senior leadership and ownership representatives
MGM Resorts International
Led Monster Sound and Picture’s work as media consultant, creative director, producer, and copywriter across brand commercials, premium social campaigns, and broadcast messaging. Also advised MGM Resorts’ live gaming studio on technical and operational best practices.
- Brand content, social-media strategy, commercial production, video, campaigns, and executive messaging
- Creative direction, copywriting, property coordination, post-production, and brand quality control
- ARIA campaign concepts, talent and crew management, on-property execution, and final asset delivery
- Broadcast scripts aligned to luxury positioning, customer proposition, and guest experience
- Live gaming studio workflows, broadcast systems, lighting, redundancy, content capture, and reliability
Direct Corporate Booking
Directly negotiated and secured Imagine Dragons for Intel and booked and produced Foo Fighters for a Fortune 200 company at the former Hard Rock Hotel property in Las Vegas. Responsibilities extended from artist and representative engagement through commercial terms, client alignment, contracting coordination, production planning, and live delivery.
- Direct artist, management, and representative engagement
- Commercial negotiation and client alignment
- Contracting and venue coordination
- Production planning, artist requirements, and technical execution
- Front-of-house, backstage, and live-event oversight
Sports & Global Events
Consultant to the National Hockey League (NHL) for brand-aligned entertainment and live-event production in Las Vegas, including bookings featuring Steve Aoki and T-Pain. I currently provide consulting support for Formula 1-related initiatives; specific engagement details remain confidential.
- Artist identification aligned to audience, league objectives, and the Las Vegas market
- Direct booking activity and negotiation with artist representatives
- Production planning, client coordination, venue operations, and live delivery
- Fan programming designed to extend the event beyond the arena
- Current Formula 1 consulting support; engagement details remain confidential
Capabilities
Monster Sound and Picture
B2B Podcast & Content Studio
Monster Sound and Picture owns and operates podcast studios that support corporate, hospitality, professional-services, and media clients. At an executive level, I oversee scripting, content development, storytelling, production strategy, and client delivery.
- Scripting
- Content development
- Storytelling
- Editorial direction
- Production strategy
- Client delivery